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iPhone applications



Bespoke iPhone apps help tie you and your customers closer together and attract new customers.

An iPhone App puts your business in your customers pocket or handbag.

Innovative design allows you to give your customer a superior experience over that which your competitors provide, drawing the customer back to your Website and your store.

We identify three general types of iPhone Application.

Mobile Friendly Site
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This is really a server-based implementation of a web-site that is designed to make the screen visible no matter what resolution (Width*Height) the viewing device has.

Relatively simple to create using existing web content.

Because it's a web site - it's only available to the user when they have a network connection.
Native iPhone App
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Dedicated application installed to the iPhone from the App Store.

Can deliver a premium experience to the user and can also be used in a offline mode when no network connectivity is available.

iPhone Apps can be sold through the App Store with the best earning over £3M for their authors.
iPhone Web App
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Again, server based implementation, but uses UI components to mimic the look and feel of a native iphone application.

Slightly more complex to deploy than a basic web site, but provides a look-and-feel consistent with the iPhone experience.

Again, requires a network connection.
These categories are not hard and fast, for example, it's simple enough to embed live web content in a native app - making it a hybrid - and enjoying the best of both worlds